Designing an AI Business Assistant for Meta Ads Manager

Turning campaign complexity into contextual guidance advertisers can understand, trust, and act on.

Role

Product designer

Scope

Strategy, interaction, prototyping, research

Timeline

2026

Status

Generally available

Context

As a Product Designer at Meta, I designed a set of AI Business Assistant experiences that helped advertisers move from fragmented performance signals to confident next actions. This work includes shipped experiences, validated concepts, and in-flight product explorations; each case study identifies its status and my contribution.

The problem

In a complex ads ecosystem, advertisers spend too much effort translating fragmented performance signals into a confident next move.

Opportunity

Enable advertisers to ask questions in context and act on responses without leaving the page.

Projects